I've been hiring world class talent for over 20 years - at HP Labs in the '80s, SGI in the early 90's, Zip2 (
Elon Musk's first startup) in the late 90's, AltaVista (both in Palo Alto and Europe), and several Silicon Valley startups since. I learned early on that while you can occasionally find a great employee who is looking for a new job, most of the people you really want to hire are already happily employed and not actively seeking a new job. So my challenge in recruiting top talent has always been to identify and connect with these people, where I thought my company and product development effort offered them a step up in their career.

Rob and I got together in early 2007 to start developing the initial notchup.com web site. We chose
Drupal as the application framework on which to build NotchUp on, a fortunate choice that saved us 20 engineering years of development and provided a rock solid platform from the beginning. We launched our public beta at
DEMO '08 in Palm Desert. At the time we were still self-financed, and I was a bit concerned about personally paying the $18,500 entrance fee. Fortunately the launch at DEMO gave us a great amount of exposure and proved to be a worthwhile investment for us. In particular, we received a lot of interest from the venture capital community and many wanted to talk to us.
We were fortunate to be able to connect with
Mike Maples, who we had heard was among the very best of a new breed of investors using a micro-cap approach that suited the bootstrapping nature of how were building NotchUp. We closed our first round of funding with Maples Investments this past spring, using the investment to hire the start of our engineering team.
With the new engineering team in place we were able to complete the first beta release of NotchUp Corporate - the portion of our web site for corporate clients that allows them to search for NotchUp members and make them offers to interview. We ran a pilot program with 12 companies this summer. Most were Silicon Valley startups but a few Fortune 500 companies were also in the trial. Our pilot companies searched for candidates in the San Francisco Bay Area, Los Angeles, Seattle, Denver/Boulder, and Boston. They made paid interview offers to members, and some accepted, some declined, and some members made counteroffers. The site worked!
Interview offers ranged from $100 to $1000. While there as a good deal of concern at the time of our launch that people could abuse NotchUp and become "professional interviewers", we saw the opposite. Our members are professionals who care about their time and reputation, and therefore would only agree to talk to a corporate client if there was some possibility they were interested in hearing more about it. One interview offer went out for $900 to a member for a 30 minute phone screen and was turned down! It turned out that person had just left Yahoo to become the CEO of a startup, so clearly he didn't think the timing was good to accept the interview phone screen.
We then paid our members who went on interviews, as well as paying the 10% commission to their friends who have invited them to join NotchUp. One lucky member got paid two commission fees as he had two invited friends who went on interviews.
We received a lot of good feedback during the initial NotchUp Corporate trial on how to improve the site for corporate clients. One key thing most clients asked for was the ability to ask a set of prescreening questions to NotchUp members before extending a full interview offer. We also improved the core search function and added new features, such as the ability to bookmark interesting candidates found in search results, as a result of our feedback.
We've now been able to respond with most of the improvements our initial NotchUp Corporate trial participants asked us for, and have also implemented a robust payment system that allows us to automate the collection of interview offer fees, allowing timely payment of our members upon the successful completion of an interview. We're now getting ready to ramp up our corporate client user base, with 30 new companies signing up to use NotchUp in the past few weeks.
We are extremely excited about what we've started here. We believe the recruiting industry is ready for fundamentally new approaches to career advancement for professionals, and to finding and attracting those employees. That's what NotchUp is all about, and there's a lot more to come this year, so stay tuned.